As human beings, we all crave community. With the advent of the internet, finding your people is easier than ever. There’s no question that social media is a powerful tool for businesses of all sizes. But when it comes to finding your community on social media, things can get a little tricky. How do you know where your target audience is hanging out online? And once you find them, how do you make sure your message resonates with them? Here are a few tips to help you get started.
- Define what “community” means to you. First, determine your values and what you want to see in a community. Then, utilize hashtags and keyword searches related to those values to find like-minded individuals. Following accounts that align with your own beliefs can also lead you to connected communities on social media. It may take some time and effort, but finding your community on social media is worth it for the sense of belonging and connection it brings.
When searching for your online community, you want to ask yourself these key questions:
Who are your people? Do you know how to connect with them?
How would they describe the type of services you offer? Social media content should match how you want others to perceive you.
How they choose and shop for products in your niche. This will guide
What do they really want? Ensure your content matches their needs.
Relevance is key.
What do they not care about? Is the price high/low? Quality, look, what
How does your product or service help them? Now you know which
benefits to highlight on the website and social media.
- Find your business’s persona. In order to stand out in a sea of sameness, it’s important to establish your business’s persona. This means determining what sets your brand apart, what your customer’s needs and wants are, and finding a unique voice that represents all of those things. Can’t figure out where to start? It can help to imagine having a conversation with your ideal customer – how would you talk to them? What topics would you discuss? Then, use those ideas as inspiration for social media content that will resonate with your audience. Your persona should also inform social media management tips like how often to post, what tone to use in captions, and which platforms to prioritize. When in doubt, focus on authenticity over perfection – customers want to connect with an actual person or team, not a faceless corporation. Discovering your social media persona may be challenging at first, but the payoff will be worth it in terms of customer interest and engagement.
- Identify the social media platforms that best align with your definition of community. At first glance, social media may seem to be a chaotic jumble of disconnected individuals, but with the right social media management tips, you can easily identify and engage with your business’ community online. Start by figuring out which social media platform aligns best with your definition of community – maybe it’s LinkedIn for professional connections, or Instagram for brand enthusiasts.
- Trust the process! With all of the SMB social media management tools, tips, and tricks available at your disposal, it is easy to forget that like any human relationship, building an engaged online community takes time. Put dedication, time, and commitment into building your community and your people will find you.
As you can see, finding your business’s community on social media isn’t as daunting as it may seem. It simply requires taking the time to identify what “community” means to you and then aligning yourself with the appropriate social media platforms. Once you start engaging with these accounts/pages by liking, commenting, and sharing their content, trust that the process will take care of itself! If you have any questions about this process or would like help getting started with social media management, get in touch with Elixir Interactive. We would be more than happy to assist you in building a thriving online community for your small to medium sized business.