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Facebook Algorithm Changes Means Less Visibility for Organic Posts

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Facebook has made some recent changes to its algorithm. These changes favor the prominence of content provided by friends in News Feeds over organic content from business pages. Facebook believes that users prefer this type of information. The result is that many business posts are only showing on less than 5% of their audience’s News Feeds. The days of building large amounts of followers for the sake of promotion is over.

Facebook has stated that the following updates are being introduced. The first is that you may see consecutive posts from a single source – especially if there is a lack of content available for your News Feed. Secondly, important content from friends will be positioned higher so that there … Read the rest

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