Skip to content

Social Media

Use Social Media for your SMB to grow your brand and connect with your audience.

marketing professionals cartoon

Our Approach To SMB Social Media

Through research and analysis we know what your customers are up to: visiting blogs, sharing pictures, videos, and music, writing and reading product reviews, and connecting with colleagues, friends, and family on social networks like Facebook, Twitter, and YouTube.

By pinpointing which online communities your product or service appeals to, we can put together an integrated social media strategy for connecting with your customers and driving their purchase decisions.

Years of research and industry experience have taught us that these social media strategies should emphasize the importance of creating, optimizing, and posting social content that appeals to your target online audience. Content like blogs, articles, forum posts, user profiles on social networking sites, podcasts, and the list goes on. This content increases your web traffic, improves your search engine rankings, and builds relationships with customers.

Key Goals Of Social Media

Building brand awareness.

Brand awareness is one of the most important aspects of any business.

More Web Traffic

Attracting and directing visitors to your website.

Value Building

Positioning your company as a resource for crucial product and/or industry information.

Link Building

Developing natural links back to your site.

A Stronger Customer Base

Elevating your status as a company tuned in to what your customers want to know.

Social media is one of the most important communications tools that exists today.  Elixir Interactive uses this tool to zero in on where your customers go and what they say on the web – a crucial skill that fosters real, long-term connections with millions of potential customers. This is the heart of social media marketing.

There is no ‘one size fits all’ approach and it is critical to review your customers and their demographics to ensure social media plans are laser focused on where your customers are.  It is easy to get confused in the deluge of information about social media and it can be overwhelming to work out where to start.  This is where we can be uniquely helpful, having worked on plans for several customers across a very diverse customer base.

Social media is all about connections and sharing and marketers use the abundant social applications and networks to provide a bevy of new opportunities to focus and expand your marketing reach.  Before embarking on a social media campaign, you must first understand where your customers are and how to connect with them. In other words, to “market” to the community you must become part of it. Regardless of whether you are a sports personality using all the strength of social media like Facebook,Twitter, Instagram, or You Tube or the White House ,which now uses all the social media channels to communicate with the American public, you need a strategy to get started and stay focused on what counts.  There are 4.5 billion Social Media sites around the world only a handful matter.  We  can help work out where your customers are and how to connect with them in an effective manner. Social Media is an excellent tool for building your brand if you are new or struggling to become relevant,

Why Choose Elixir Interactive

Elixir Interactive’s social media consulting staff draws from several years of combined industry experience to take full advantage of social networks and social media sites for your company. Our experienced team offers social media consulting, audits, plans, and training.  Led by Fionn Downhill, who teaches digital strategy including social media at MBA level, you can be sure you will get current information and plans customized for your business based on current market trends and research.

Contact Us

Whether you are a small business or a global Fortune 500 corporation, Elixir’s services can meet your social media marketing needs – propelling your marketing efforts into game-changing results. Call us or fill out our contact form for information about what we can do for you.