Social media is one of the most important communications tools that exists today. Elixir Interactive uses this tool to zero in on where your customers go and what they say on the web – a crucial skill that fosters real, long-term connections with millions of potential customers. This is the heart of social media marketing.
There is no ‘one size fits all’ approach and it is critical to review your customers and their demographics to ensure social media plans are laser focused on where your customers are. It is easy to get confused in the deluge of information about social media and it can be overwhelming to work out where to start. This is where we can be uniquely helpful, having worked on plans for several customers across a very diverse customer base.
Social media is all about connections and sharing and marketers use the abundant social applications and networks to provide a bevy of new opportunities to focus and expand your marketing reach. Before embarking on a social media campaign, you must first understand where your customers are and how to connect with them. In other words, to “market” to the community you must become part of it. Regardless of whether you are a sports personality using all the strength of social media like Facebook,Twitter, Instagram, or You Tube or the White House ,which now uses all the social media channels to communicate with the American public, you need a strategy to get started and stay focused on what counts.
Social Media Strategy – Our Approach
Through research and analysis we know what your customers are up to: visiting blogs, sharing pictures, videos, and music, writing and reading product reviews, and connecting with colleagues, friends, and family on social networks like Facebook, Twitter, and YouTube.
By pinpointing which online communities your product or service appeals to, we can put together an integrated social media strategy for connecting with your customers and driving their purchase decisions.
Years of research and industry experience have taught us that these social media strategies should emphasize the importance of creating, optimizing, and posting social content that appeals to your target online audience. Content like blogs, articles, forum posts, user profiles on social networking sites, podcasts, and the list goes on. This content increases your web traffic, improves your search engine rankings, and builds relationships with customers by:
- Attracting and directing visitors to your website.
- Positioning your company as a resource for crucial product and/or industry information.
- Building brand awareness.
- Developing natural links back to your site.
- Elevating your status as a company tuned in to what your customers want to know.
Social Media Audit
Many companies dive head first into social media marketing – and often come to the conclusion, “what are we doing wrong?” This is where we can help. We can conduct a social media audit and review your existing social strategies and accomplishments. (If you are new to social media it is worthwhile to undertake an audit before you start, to get you on the right track).
Our social media consultants will gather information internally, within your company, and externally, among your competitors, and produce a detailed report to get your social media efforts heading in the right direction. If you want a step-by-step approach, you can develop a social media plan for your business.
Social Media Strategy Plans
For most companies planning the initial approach to social media can be overwhelming. Elixir creates a blue print to get started and our step-by-step approach using best practices will take the fear out of moving forward with your social media strategy. We offer detailed, customized social media plans that you can use to apply directly to your business.
To do this we will lay down a baseline developed from a detailed social media audit of your business and industry. This includes strategies that your competitors are using. We will set goals and objectives that we see as being beneficial to your brand and corporate identity. Idea development and brainstorming are also an important parts of the planning process. Content is one of the most important aspects of social media marketing and so a content calendar will be included along with a tactical plan that outlines the specific tasks as well as the staff and resources needed to accomplish them. And, of course, reporting and measurement are always necessary aspect of any marketing plan. We do not leave you alone after we create your strategy. We can work directly with your team to guide them and ensure they get on track and stay on track.
Why Elixir Interactive for Your Social Marketing Strategy?
Elixir Interactive’s social media consulting staff draws from several years of combined industry experience to take full advantage of social networks and social media sites for your company. Our experienced team offers social media consulting, audits, plans, and training. Led by Fionn Downhill, who teaches digital strategy including social media at MBA level, you can be sure you will get current information and plans customized for your business based on current market trends and research.
Whether you are a small business or a global Fortune 500 corporation, Elixir’s flexible service suite can meet your social media marketing needs – propelling your marketing efforts into game-changing results. Call us at 866-734-9650 or fill out our contact form for information about what we can do for you.
