Your customers search on Google, update their Facebook profiles and check their email on Yahoo! We help you create and manage targeted, cross-channel campaigns that allow you to stay in touch with your customers no matter where they are.
Paid Search
Considered to be one of the most cost-effective channels for promoting your product or service as well as building your brand, paid search campaigns must be executed by a team that has the experience, process and technology to reach the right audience at the right time. We audit your landing pages, ad copy, keywords, budget allocation and bid management strategy to identify strengths and weaknesses within the existing campaign. We then help you target the right mix of providers, audience, creative and budget to optimize costs and maximize campaign return. Performance is monitored regularly and adjustments are made to ensure the campaign achieves the desired results.
Display Advertising
Banner ads have improved greatly over the past few years. With the ability to integrate rich media like Flash and video, ads have become much more interactive and engaging. In addition, targeting has become more precise and allows marketers to reach the right customers with the right message at the right time. By using advanced network mapping tools we are able to target the websites and blogs that have the desired audience and largest circle of influence. Once we determine where to target the message we work with you to optimize the ad creative to drive the desired action. We track performance across the portfolio of sites and manage placement to ensure optimal response.
Email Marketing
Email, when properly managed, can be a tremendously powerful customer retention tool. By delivering compelling content to an audience that has explicitly asked to receive that content you can build a loyal base of brand evangelists. We work with you to optimize your customer data, develop a contact strategy that is non-intrusive and create content that will both engage and facilitate sharing.
Mobile Marketing
Blasting a text message to someone's cell phone, especially if they didn't ask for it, not only costs them but can also cost you that customer. Mobile marketing can be an incredibly potent tactic when used correctly. Enabling content to be accessed from a mobile device or allowing someone to interact with your brand, at their discretion, empowers your customers by providing them with content when and where they want it. We can help you design a mobile messaging strategy that puts the power in the hands of your customers. We will help you determine the optimal mix of messages, carriers and handsets as well and monitor the performance of the campaign so you can see just how powerful this channel can be.
How can we help you? Contact us to find out »
