Mobile and responsive design is no longer an option. It is essential.
With over 50% of website traffic coming from mobile devices, any business that does not have a site which is mobile-friendly stands to lose a very large amount of traffic. On the 19th of April 2015, Google introduced its mobile-friendly algorithm, which basically penalized sites in rankings in mobile results if the site was not mobile friendly. Responsive design is the preferred option for websites. The site is modified to render well on any size of device, making the user experience a much more satisfactory one regardless of device. This is certainly what Google wants for its users. If you have noticed a drop off in your mobile traffic since April, check that your site is mobile-friendly. You can use this simple tool developed by Google to help site owners check if their site meets its mobile friendly guidelines:
Elixir has created several responsive sites and it is not necessary to get a new site and a new design. It is very likely that simply using modifications to the CSS you can make your site mobile-friendly at a very affordable cost.
For years we kept hearing in the search industry that “this was the year of mobile” and it never happened — until 2014 when traffic from mobile devices surpassed desktop for the first time. Many sites were not ready for the shift and some are still playing catch up today. Do not wait any longer to address your mobile strategy!
Do not miss out on this now critical traffic source. Contact us today! 1-866-734-9650