Online Reputation Management

Companies have known for years that people rely on the Internet to research them, their products, and their brands before making purchase decisions. People go to corporate websites, industry blogs, social media sites, customer review forums – anywhere they can find brand information. Without an online strategy for reputation management, many companies receive unfavorable results in Google which could be causing immeasurable collateral damage to their name and brand.

As of October 2008, almost half of US online adults read ratings and reviews at least once a month – nearly twice as many as in 2007. And seven in ten consumers share those reviews with friends, family or colleagues, dramatically magnifying their impact. With all this content sharing, your online reputation plays an increasingly important role in attracting and maintaining customers.

So what are people saying about your company in the online arena? Is the digital information available about your brand good? Bad? Non-existent? (Keep in mind, online businesses lose as many as 67 percent of consumers due to a lack of online product information.) Are you actively and effectively managing your online reputation?.

Elixir Interactive can help you build an online reputation management campaign from the ground up. A campaign that will amplify brand awareness, drive perception, increase sales, strengthen recruitment, and build trust with millions of potential customers. After twenty five years of combined industry experience, we know which crucial components to combine for campaigns that deliver the highest possible ROI and repair negative and damaging results:

• Search Engine Optimization (SEO) Most online product research begins with a trip to Google, Yahoo or MSN. The goal of SEO in a reputation management program is to position positive information high on search engine results pages while displacing negative information.
  
• Paid Search One of the fastest ways to combat negative sentiment is to set up a paid search campaign that positions your message prominently within the top positions of the search engine’s result pages.
• Social Media Blogs, user reviews and content sharing sites are ripe territories for disaffected customers and disgruntled employees to air their grievances. We identify the most relevant “hot spots” of activity for your campaign and monitor what’s being said about your brand – carefully and correctly addressing both positive and negative feedback.

All of our campaigns stem from the subject matter expertise of Elixir CEO Fionn Downhill Elixir Interactive – formerly known as Elixir Systems – was one of the first companies to offer this service. We also wrote the first white paper on the subject. We fully understand that the solid foundation of good online reputation management is organic SEO skills.

Working with Elixir’s skilled team of experienced engineers, media managers, journalists, coders, and designers, Downhill develops impactful campaigns that adhere to strict, evolving industry standards.

To start participating in the perception of your brand online or to help repair the damage already done, call us at 866-734-9650 or fill out our contact form.