Online Reputation Management – Part 3
If you have decided that you need an online reputation management campaign, likely hood is that there has been some kind of attack on your reputation already. If this is the case and you go with a company that can’t produce the results they make claim to being able to produce, it is a waste of your money and time. This can give those who are attacking you more time to attack you, and make it easier for them to get into the top ten. Unfortunately there are those companies that will try to trick you, the customer into believing they are better than they are. The best way to not be taken in by them is to check their references carefully before going into business with them.
You should know however that if you deserve the things that are being said about you, a truly good SEO company will not help you out. If there is a trend that you regularly deserve your bad reputation, and they will find out if there is, you may not be able to get good service. This is because until you have improved your business practices all the SEO company is doing is putting out fires as they are created. It is likely that if you have good business practices then the SEO company can put out the one fire and build up your defences enough that there won’t be any more major issues.
Online Reputation Management – Part 3 Transcript
How do you choose the right company to manage your online reputation management campaign?
A company that can show you the results you have produced in the past. It’s just like organic SEO there’s a lot of companies out there who know that it’s very devastating to have a rip off report that is number two in google for your name and they tend to get very passionate about what they can and cannot do for you. You should always pick up references, and not only pick up the references but then check the results for the company that you have spoken to and see if what you are seeing is what this company is telling you that they can do. We’ve had instances in the past where people thought we were very expensive and they went with another company who promised them control of the top ten and removal of the rip off report for example and then they came back to us six months twelve months later with a story that nothing had happened and all the money they had paid had been wasted and there is no question that they can’t afford to do this over. If you go six, twelve months with a company that isn’t getting you results that is six, twelve month wasted and that’s another six, twelve months where negative results could be popping further into the top ten. So it’s very important to check that the company you are working with has a track record at this because it’s not easy and when you hear sometimes the pricing of a reputation management campaign it’s because you need really skilled people and there’s a lot of work to be done to do the job properly.
Have you ever turned away any Online Reputation Management requests?
Yes. Yes we have. Remember this is brand management, brand reputation management it is really important that companies do it. When we have had people approach us where they say that “We’ve got a really bad reputation in Google”, one of the first things we do when we receive one of those type of calls is we do our own research, and we are very good at research we need to be to do our jobs properly. And if there is a consistent pattern across the board. If it’s not just one blog or if it’s not just one customer or two customers or three or so on. If there is a true pattern that this company is up to no good, that they deserve that reputation, then we won’t work with them. I have said to people “Are you prepared to change the way you do business?” Because it appears from what I’m seeing that the way you do business, that this reputation that you have is deserved.” They usually go away very quickly. We will not help people to do unethical things we will not help people to scam people. I have walked away from many reputation management clients and a lot of money because it is important to remember at the end of the day we are an SEO company and what we do we do ethically, responsibly and reputation management is not about covering up bad business practices. In fact, I have a slide show on SlideShare and it’s also on our website and that’s one of the first things I ask is this really a problem with your company and what are you prepared to do about it? Because no amount of online reputation management will fix bad service. Unless they are prepared to fix that then all you are doing is firefighting. So yes, we have had to turn down many.