Not much has changed since the early days of the Internet – it's still all about content and linking. Obviously, the sophistication of content and size of the network have increased tremendously, but the basic premise of creating content that people are interested in and providing a means to link to that content have remained relatively constant.

Elixir's search engine optimization services first involve studying how people search. We want to understand the vocabulary (i.e. keywords) people use as well as the way they refine their search to hone in on exactly what they are looking for. Your content should "speak" to your audience. By using their vocabulary, you can ensure your content is relevant to their needs.

Next, we make sure your website is accessible. Can the search engines see all of the content on your site? If not, then there is a good chance your customers won't either. Making sure your site is clear of obstacles is critical to the optimization effort.

Links are the lifeblood of a site. Without links, your website's content will live in isolation – not to be found. To the search engine, links help in determining context and relevancy. Additionally, a large number of links from relevant, well-known sources can indicate popularity. The more popular a site's content, the better its chances of being visible on the top pages of the search engine's results.

Elixir Interactive has been providing search engine optimization services since 2003. Since that time we have developed an approach to SEO that blends linguistic research, technical analysis, content optimization and linking. We have helped our clients improve their visibility, increase traffic and make positive contributions to their bottom line.

How can we help you? Contact us to find out »