Search has evolved from creating Meta data on a web page to configuring, optimizing and distributing audio, video, images and text to a multitude of online channels. When you do a search today, you are bound to see a page of results that contains audio snippets, video clips, images and links to news stories. In addition, many of the top results will be from blog postings, consumer reviews or public wikis.

In today's world of Universal Search and Web 2.0 technologies, you need to ensure that your content has the ability to be shared, bookmarked and commented on as your customers have come to expect this functionality. Additionally, having this content available on a variety of relevant and highly trafficked sites, such as YouTube, Flickr, and PRWeb, allows you to attract additional interest and awareness of your message.

Digital asset optimization involves taking audio, video, image and text-based content that may reside on the website, optimizing it using search engine optimization best-practices and distributing this content to relevant, high-traffic channels where your audience is most active. This extension of content creates additional touch points with your customers, which can translate into additional traffic to your site.

Elixir Interactive has a strong foundation in search engine optimization. We combine the core principles of search with the power of the social web to optimize our client's digital assets. By expanding the visibility and reach of these digital assets beyond the border of the domain, we create opportunities to build brands and grow businesses.

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