People buy from those they trust. Search engine results, consumer reviews and blog posts greatly influence the purchase-making decision. And that’s BEFORE the consumer gets to your site. What happens once they get there? Can they find what they are looking for? Is it easy for them to purchase? A positive experience inspires this trust, while an experience riddled with bad reviews and poor usability fosters doubt and ultimately results in a lost opportunity. Elixir can optimize the user experience from pre-click to check-out to help drive sales.
Here are some of the tactics we employ to increase sales
Search Engine Optimization (SEO)
Do a search for one of your products or services on Google. What sites come up on the first page? If your site is not there how will your customers know you offer this? Most purchases start with a search engine. People first want to see who sells what they are looking for. If your site shows up prominently in the search results, there is a good chance you will be considered when that person is ready to purchase. By optimizing the structure and content of your site, you can get past the first hurdle in the purchase process and begin to establish trust.
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What are people saying about your company? Have they had positive or negative experiences? Web 2.0 applications like blogs and user reviews have given your customers a voice and a soapbox to stand on and shout. The worst thing you can do is bury your head in the sand and pretend “this whole social media thing” will go away. So pick your head up, survey the scene and find out who has the loudest voice. Once you have identified these “influencers” you will need to craft a plan for how to engage them. Armed with a plan, you can begin to participate in the conversations revolving around your brand – good, bad and indifferent. Participation can impact someone’s decision about whether or not to purchase from you.
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