What good is it to have the coolest product or service if no one knows about it? Generating awareness and visibility online involves a number of channels, including search engines, social networks, and email. In order to connect with those that may be interested in what you have to offer, you need to be where your customers are most active. Elixir can help you identify the right channels, craft the right approach, and implement the tactics needed to improve your awareness and visibility.
Here are some of the tactics we employ to help you improve brand awareness:
Search Engine Optimization (SEO)
People can’t visit your site if they don’t know it exists. By optimizing the structure and content of your website, you can improve accessibility and by making your website more accessible, search engines will have an easier time finding and indexing the content on your site. When the search engines can find you, there is a greater chance your customers will find you too. Don’t stay hidden from your customers.
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We are all social creatures by nature. People love to gather with others who have similar interests and share stories, feedback, photos, video, and music. It’s incredible how many communities have formed online – from airline point program loyalists to wine enthusiasts. Which communities does your product or service appeal to? How do you go about joining the conversation? The social applications and networks that abound today have produced near limitless opportunities to increase your brand’s online visibility and awareness. However, care must be taken when participating in social media. Jumping in without a well-formulated plan could backfire and damage your brand’s reputation.
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