eCommerce Case Study

Challenge:

One client in the automotive accessory industry came to Elixir with a fully functioning eCommerce solution, custom built by their web developer. The site was having difficulties getting fully indexed by the search engines.

Elixir Engagement:

The client engaged Elixir for its search engine optimization services.

Solution:

Elixir’s search engine marketing experts coded around the spider blocking problems. In addition to improving rankings, Elixir added both vertical siloing and horizontal virtual siloing using linguistic analysis reports ┬áto ensure like content was indexed and understood correctly by the search engines.

Additionally, Elixir added engine feeds and launched a content and publicity campaign which has provided an additional source of revenue and lessened the reliance on rankings for traffic and sales.

eCommerce Case Study Graph - Traffic

eCommerce Case Study Graph - Revenue

Results:

The project was extraordinarily successful in driving traffic and revenue. In 18 months Elixir was able to achieve the following results:

Increase site traffic by 300%
Increase revenue by 260%

More on Search Engine Optimization for E-Commerce Websites.

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