One client in the automotive accessory industry came to Elixir with a fully functioning eCommerce solution, custom built by their web developer. The site was having difficulties getting fully indexed by the search engines.
The client engaged Elixir for its search engine optimization services.
Elixir’s search engine marketing experts coded around the spider blocking problems. In addition to improving rankings, Elixir added both vertical siloing and horizontal virtual siloing using linguistic analysis reports to ensure like content was indexed and understood correctly by the search engines.
Additionally, Elixir added engine feeds and launched a content and publicity campaign which has provided an additional source of revenue and lessened the reliance on rankings for traffic and sales.
The project was extraordinarily successful in driving traffic and revenue. In 18 months Elixir was able to achieve the following results:
Increase site traffic by 300%
Increase revenue by 260%