Scottsdale-based digital marketing agency, Elixir Interactive, invites Arizona destination-marketers and interactive marketing experts to participate in an idea exchange about promoting Arizona as a travel destination of choice in tough economic times.

As a result of the recent economic downturn, the travel and hospitality industry faces stiff competition in reaching a market of travelers that continues to decline. To promote Arizona as a prime destination selection for online travel seekers, Elixir Interactive is hosting an interactive marketing workshop that explores the benefits of implementing social media strategies in digital marketing campaigns.

Elixir invites Arizona destination-marketers and interactive marketing experts to partake in the idea exchange and discuss the latest research about what factors influence online destination selection.

The event will provide best practice examples of the tactics and strategies for leveraging social computing and other interactive marketing techniques to reach and engage those online travel customers during these tough economic times. A panel of experts will facilitate discussions that include tips on using interactive marketing and social computing to advance common business goals. The workshop is an opportunity for Arizona tourism and marketing professionals to connect with peers.

The event will be held Wednesday, November 19, 2008 from 8 to 11 a.m., and will be located in the Scottsdale Plaza Resort. $25.00 minimum donation requested, benefiting the St. Mary’s Food Bank. For more information, visit http://www.elixir-st-marys.eventbrite.com/

Tags: destination marketing, Interactive marketing, social media, travel marketing