Our Team

For the past five years our team of strategists, journalists, engineers, designers, developers and media managers has helped companies connect with their customers and establish trust with their brands. The people that make up Elixir Interactive bring years of experience working for some of the largest brands on the planet.


Fionn Downhill - CEO
Fionn Downhill founded Elixir in 2003 with little more than a passion for search and a desire to deliver results that were beyond expectation. More than five years later, Fionn still has the same passion for search as evidenced by her involvement in the industry and advocacy of best practices. She served on the board of the Search Engine Marketing Professional Organization (SEMPO) and was a founding member the SEMPO Institute, which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is an accomplished speaker on the subject of search marketing and has spoken at Ad:Tech, AMA, Search Engine Strategies, SMX, Searchnomics, American Marketing Association, PRSA and the Society for Women Engineers. She is a subject matter expert in Online Reputation Management and has been interviewed by the Wall Street Journal and Computer Weekly, as well as quoted in the book “Radically Transparent.”

Read more about Fionn Downhill

Dylan Downhill - COO
Dylan is a renowned expert on search engine marketing and was integral in developing the curriculum for the Search Engine Marketing Professionals Organization (SEMPO) Institute, the educational arm of SEMPO. He is an industry-veteran and prior to Elixir led the software development efforts for a major hotel reservation systems organization. During this time he helped increase online reservations by more than 1500%. Dylan owned and operated a successful IT consultancy business in England and has been developing enterprise-class web applications since 1997.

Dylan is the chief architect of the Elixir’s proprietary reporting and monitoring technologies. In addition, he oversees Elixir’s Optimization Engineering team, which is responsible for developing and implementing search and social strategies for all of Elixir’s clients.