Scottsdale, AZ – June 8, 2009 – Fionn Downhill of Elixir Interactive will speak at the upcoming Online Marketing Summit in Long Beach, California. The summit will be held on June 16, 2009. Fionn will be holding a session at 2:25 pm called “Search Engine Marketing Strategy.”
“This session will cover how search can inform all online marketing tactics for greater efficiency and overall effectiveness,” said Downhill.
The Online Marketing Summit provides education based events focusing on best practices in online marketing including Social Media, Search Engine Marketing (SEO & PPC), Web Analytics, Usability, Email Marketing, Integrated Marketing Strategy. It hosts one day summits in locations around the country. The session on “Search Engine Marketing Strategy” will center on learning the best practices of search engine marketing (SEM), search engine optimization (SEO) and pay per click (PPC). The session will use case studies to prove the return on investment potential in simple terms.
“As the web moves to a truly interactive space and social media becomes a much bigger part of online marketing strategy it is important that marketers understand the value of integration,” said Downhill. ” the silos have truly been broken with search touching all areas of marketing.”
The session will take place on June 16 at 2:25 pm at the Hilton Long Beach in Long Beach, California.
Fionn Downhill is the Chief Executive Officer and President of Elixir Interactive. Established in February 2003, they are a digital marketing agency that focuses on search and social media. They specialize in helping companies understand how their customers think and interact online and then use that information to develop highly targeted marketing programs. By leveraging their experience, technology and creativity, they are able to deliver results that generate sales, brand awareness and outstanding ROI. After completing her management education, Fionn specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide.
About Elixir Interactive:
Elixir Interactive is a digital marketing agency that helps their clients build and grow customer relationships online. Visit them at http://www.elixirinteractive.com or call 602.494.6326 for further information.