Monthly Archives:May 2008

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Facebook Algorithm Changes means Less Visibility for Organic Posts

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Facebook has made some recent changes to its algorithm. These changes favor the prominence of content provided by friends in News Feeds over organic content from business pages. Facebook believes that users prefer this type of information. The result is that many business posts are only showing on less than 5% of their audience’s News Feeds. The days of building large amounts of followers for the sake of promotion is over.

Facebook has stated that the following updates are being introduced. The first is that you may see consecutive posts from a single source – especially if there is a lack of content available for your News Feed. Secondly, important content from friends will be positioned higher so that there … Read the rest

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Elixir Interactive’s Fionn Downhill to speak at Online Marketing Summit in Long Beach, California

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Fionn Downhill of Elixir Interactive will present a session on Search Engine Marketing Strategy at the upcoming Online Marketing Summit in Long Beach, California.

Scottsdale, AZ – June 8, 2009 – Fionn Downhill of Elixir Interactive will speak at the upcoming Online Marketing Summit in Long Beach, California. The summit will be held on June 16, 2009. Fionn will be holding a session at 2:25 pm called “Search Engine Marketing Strategy.”

“This session will cover how search can inform all online marketing tactics for greater efficiency and overall effectiveness,” said Downhill.

The Online Marketing Summit provides education based events focusing on best practices in online marketing including Social Media, Search Engine Marketing (SEO & PPC), Web Analytics, Usability, Email Marketing, … Read the rest

Banner Health Selects Elixir Interactive for Digital Marketing Services

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Elixir Interactive, a leading digital marketing agency located in Scottsdale, Ariz., has been selected by Banner Health to develop and manage their search engine marketing and social media initiatives. The move will empower Banner Health to better connect with the communities it serves.

“We’re working very hard to ensure that our website provides measurable value to our patients, their families and the general public,” said Jeff Brown, director of online services for Banner Health. “We’re pleased that Elixir can help us do this.”

With facilities across the nation, Banner Health operates 23 hospitals and health-related care facilities. As America transforms into a digitally driven society, people look to the Web to find the health services they need.

About Banner Health

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Fionn Downhill announced as featured speaker at Arizona Women’s Leadership Forum’s Leadership Symposium

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Elixir Interactive, a leading digital marketing agency located in Scottsdale, Ariz., is pleased to announce that its CEO Fionn Downhill will be a featured speaker at the Arizona Women’s Leadership Forum’s 9th Annual Leadership Symposium. Her topic, “Protecting your corporate and professional reputation in a digital world,” will focus on reputation management in the age of the Internet and Web 2.0 technologies including blogs, video sharing and online customer reviews.

“For businesses, it is vitally important to listen to what is being said, promote a positive image wherever possible and address any negative sentiment before it starts to affect brand perception, sales and the bottom line,” said Downhill. “Ensuring that the content available on the Web accurately and positively reflects … Read the rest

Hawaii.com Selects Elixir Interactive for Search and Social Media

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Elixir Interactive, a leading digital marketing agency, has been selected by Hawaii.com to develop and manage their search engine marketing and social media initiatives.

Scottsdale, AZ August 12, 2008 – Digital marketing agency Elixir Interactive has been selected by Hawaii.com to manage their search engine marketing and social media initiatives. Elixir’s goal will be to increase online awareness of Hawaii.com and their commitment to providing the best travel, vacation and activities information. A comprehensive resource website, Hawaii.com features abundant content about the islands of Hawaii including travel, holiday packages, island guides and everything needed to plan a trip to Hawaii.

“Hawaii.com is a leader in the travel industry” said Fionn Downhill, CEO of Elixir Interactive. “They are committed to being … Read the rest

Elixir Systems to broaden its portfolio of digital marketing services – launches Elixir Interactive

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Scottsdale, AZ – May 15, 2008 – Elixir Interactive, a digital marketing agency based in Scottsdale, Arizona, has expanded its portfolio of services in response to the evolving interactive landscape.

Elixir, which for the past five years operated as a specialist in search engine optimization and paid search, will now offer a full-suite of digital marketing services including social media optimization, reputation management, email, mobile and user-experience design. The company will target the mid-market, which according to Fionn Downhill, CEO of Elixir Interactive, “has been underserved.”

“In order to extend the reach of one’s brand in the digital space content needs to be available across a variety of channels. By leveraging our experience in search we will help our clients … Read the rest

Fionn Downhill to Speak at SES New York

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Scottsdale, AZ – March 12, 2008 – Fionn Downhill of Elixir Interactive will speak at the upcoming Search Engine Strategies conference in New York. The conference will be held on March 17 – 20. The topic of her presentation will be “Igniting Viral Campaigns”. Elixir Systems are also exhibiting at the show and you can meet Fionn and her team at booth #2225.

Fionn Downhill is the President and CEO of Elixir Interactives, a digital marketing located in Scottsdale, Arizona. She is a former board member of the Search Engine Marketing Professional Organization (SEMPO) and chair of the SEMPO Institute committee. As a founder she played a major role in developing the SEMPO Institute, an online educational resource, which offers … Read the rest

Fionn Downhill, the President and CEO of Elixir Interactive, has been elected to the board of SEMPO, the Search Engine Marketing Professional Organization

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Scottsdale, AZ (PRWEB) March 8, 2007 — Fionn Downhill, the President and CEO of Elixir Interactive, has been elected to the 2007 board of directors of the Search Engine Marketing Professional Organization (SEMPO). The SEMPO election was held in February. SEMPO is a non-profit professional association working to increase awareness and promote the value of search engine marketing. Search engine marketing is used to increase site visibility in search engine results.

Prior to the election, Ms. Downhill served as co-chair of the SEMPO Education Committee. She played a major role in developing the SEMPO Institute, an online educational resource which offers training in basic and advanced search engine marketing.

“It is an honor to be elected to the board and … Read the rest

Dale Carnegie Training Selects Elixir Interactive to Oversee Their Online Marketing Efforts

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Scottsdale, AZ (PRWEB) October 19, 2006 — Elixir Interactive has been selected by Dale Carnegie Training to oversee their online marketing efforts. Elixir will manage all search engine optimization (SEO) and search engine marketing campaigns. Elixir’s goal will be to increase Dale Carnegie Training’s online business along with increasing brand recognition for the company.

“The Dale Carnegie brand has been around for a long time,” said Fionn Downhill, CEO of Elixir Interactive. “The name is synonymous with self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Our aim is to build on this history and help Dale Carnegie Training to maximize its online business potential.”

Dale Carnegie was a pioneer of business training, self-improvement and salesmanship. He authored many books … Read the rest

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